If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
QUESTION If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? $1 $1.24 $1.26 $2 The correct answer is: $1.26 Explanation: …
Read MoreYour new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
QUESTION Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing …
Read MoreResearch for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
QUESTION Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to …
Read MoreAn advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
QUESTION An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? Shopping Ads can only appear on Google.com Shopping Ads can only appear …
Read MoreHow are negative keywords different from other keywords?
QUESTION How are negative keywords different from other keywords? They can increase your costs. They prevent your ad from showing for search terms that you don’t want. They make your …
Read MoreYou signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?
QUESTION You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your …
Read MorePaige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?
QUESTION Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? Use the Keyword Planner to come up …
Read MoreWhat’s one benefit of creating multiple ad groups?
QUESTION What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks You can break up keywords and ads into related themes You …
Read MoreYour client wants to improve her ad position. What would you recommend?
QUESTION Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Add more keywords and increase daily budget Improve Quality …
Read MoreWhich two bidding strategies can boost brand awareness and recognition? (Choose 2)
QUESTION Which two bidding strategies can boost brand awareness and recognition? (Choose 2) Cost-per-click (CPC) Cost-per-thousand viewable impressions (vCPM) Cost-per-view (CPV) Cost-per-acquisition (CPA) The correct answer is: Cost-per-view (CPV) Explanation: …
Read MoreYour client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
QUESTION Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? …
Read MoreWhich of the following items is not a component of Quality Score?
QUESTION Which of the following items is not a component of Quality Score? Landing page experience Maximum cost-per-click (max. CPC) bid Ad relevance Expected clickthrough rate (CTR) The correct answer …
Read MoreHow do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network
QUESTION How do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network CPC bids are effectively converted to CPM bids CPM bids are effectively converted to …
Read MoreWhich traffic source had the lowest bounce rate for the whole month? https://metrika.yandex.ru/stat/traffic?period=2016-07-01%3A2016-07-31&id=29761725
QUESTION Which traffic source had the lowest bounce rate for the whole month? https://metrika.yandex.ru/stat/traffic?period=2016-07-01%3A2016-07-31&id=29761725 Search engine traffic Internal traffic. Link traffic Direct traffic. The correct answer is: Internal traffic. Explanation: …
Read MoreAn advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
QUESTION An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. …
Read MoreCan I see information on traffic from social networks in a standard report?
QUESTION Can I see information on traffic from social networks in a standard report? No, never. Yes, in the “Sources – Social networks” report. Information will be collected only in …
Read MoreWhich client would you advise to advertise on the Search Network?
QUESTION Which client would you advise to advertise on the Search Network? A) Jim, who wants to reach people on social networks interested in poetry B) Suzy, who wants to …
Read MoreInside which tag is it recommended to install a Yandex.Metrica counter?
QUESTION Inside which tag is it recommended to install a Yandex.Metrica counter? Tags do not matter. You must install the counter as close as possible to the top of the …
Read MoreIf you’d like your ads to show on certain sites across the Internet, you can add these websites as:
QUESTION If you’d like your ads to show on certain sites across the Internet, you can add these websites as: Placements Audiences Keywords Topics The correct answer is: Placements Explanation: …
Read MoreCan I make a site’s traffic statistics public?
QUESTION Can I make a site’s traffic statistics public? Yes, you must go into the counter code’s access settings and enable “Public access to statistics”. No, it is not possible …
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