Certification Answers

0.0 00 QUESTION What key strategies might an advertiser use Microsoft Advertising Intelligence for? ​Keyword expansion Webpage analysis Cross-border expansion None of the above All of the above The correct answer …

0.0 00 QUESTION In Microsoft Advertising, which customer actions are considered conversions? (Select 3) Completing​ a transaction Performing a search query on Bing Purchasing​ a product or service Filling​ out …

0.0 00 QUESTION Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false? True False …

0.0 00 QUESTION What are the three categories of attributes for ad customizer feeds? Custom,​ targeting, standard Location, device, search query Gender, geographical location, purchasing pattern Tracking, bids, UET tag The …

0.0 00 QUESTION Recent updates to the Microsoft Advertising Editor are the following: Label support & in-market audience support Audience exclusions & structured snippet extensions Account level extension associations & …

0.0 00 QUESTION The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false? True False The correct answer is: False Explanation: We …

0.0 00 QUESTION With LinkedIn Profile Targeting, you can target customers based on what criteria? Company Job Industry All of the above The correct answer is: All of the above …

0.0 00 QUESTION Which of the following can you customize in Microsoft Advertising Editor? Default keyword bids at the ad-group level Summary Grid columns Demographic targets for campaigns Device targets …

0.0 00 QUESTION If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising …

0.0 00 QUESTION Where might your Microsoft Audience Ads be displayed? Google.com Web​ destinations like MSN, Microsoft Edge, and Microsoft Outlook Bing.com Anywhere online None of the above The correct answer …

0.0 00 QUESTION The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false? True False The correct answer is: False Explanation: We …

0.0 00 QUESTION With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false? True …

0.0 00 QUESTION Where can you select different options depending on whether you have one or multiple accounts? Accounts tab Payment Methods tab Campaign​ tab Opportunities tab None​ of the …

0.0 00 QUESTION Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads? Expected click-through rate Ad relevance Landing page experience …

0.0 00 QUESTION Which of the following audience variables can be used to target your ads and keywords? Choose all that apply. Location Time Date​ Device type All of the …

0.0 00 QUESTION The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False? True​ False The correct answer is: True​ Explanation: …

0.0 00 QUESTION Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies? Ad paused Pending editorial review Disapproved​ Eligible The correct answer is: Disapproved​ …

0.0 00 QUESTION Dynamic search ads are most appropriate for which two types of advertisers? (Select 2) Google Ads specialists New account managers Advertisers who have a large catalog of …

0.0 00 QUESTION Audience remarketing is a good way to select the appropriate customers to see your ad. True or false? True False The correct answer is: True Explanation: We …

0.0 00 QUESTION The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2) …